OUR STORY
We’ve been in the rice industry for over 45 years, and every step of our journey has been built on trust, hard work, and deep market knowledge. It all started with humble beginnings as agent brokers, connecting farmers with buyers and learning the pulse of the trade.
Over time, we expanded into trading, handling larger volumes and building strong relationships across the supply chain.
As our network expanded, we transitioned into wholesaling, supplying rice to retailers, institutions, and food service providers across various regions.
Recognizing the need to serve customers directly, we launched our retail operations with a focus on quality, variety, and accessibility.
Our reputation for reliability and consistency helped us grow into a brand trusted by families and businesses alike.
With each phase, we’ve stayed committed to delivering rice that reflects care, tradition, and excellence.
Today, we proudly export rice to international markets, sharing the richness of our heritage with kitchens around the world.
Our experience allows us to meet global standards while staying true to our roots.
From local fields to global tables, we continue to grow with purpose, passion, and pride
EXPLORE MORE
At SELVIRICE, our vision is to lead with integrity and innovation in the global rice industry. We honour the legacy of traditional farming while embracing modern practices that ensure quality, sustainability, and consistency.
Our goal is to deliver rice products that meet the highest standards and reflect the cultural richness of every grain. We believe in creating meaningful experiences—through food, storytelling, and education—that connect people across borders. By investing in responsible sourcing and transparent partnerships, we build trust with our customers and communities. Our content and offerings are designed to inspire, inform, and celebrate rice’s role in everyday life and global traditions. With a forward-looking mindset, we remain committed to evolving with purpose and serving as a reliable name in every kitchen we reach.
Rice varieties
We offer a curated selection of rice types to suit every taste, recipe, and occasion. Whether you are preparing a festive biryani or a light stir-fry, we have the perfect grain for your dish. Each variety is chosen for its unique texture, aroma, and cooking profile. Our product pages include helpful guides so you can cook with confidence. We mainly concentrated on IDLLY AND PONNI RICE. From long-grain elegance to short-grain comfort, our range is as diverse as the kitchens we serve. Explore and find your favourite.
Blog
Our blog is a space where rice meets inspiration. We share recipes that celebrate tradition and innovation—from classic dishes to modern twists. You will also find tips on cooking techniques, storage, and pairing ideas. Beyond the kitchen, we explore rice’s role in festivals, health, and global culture. Each post is designed to educate, engage, and spark curiosity. Whether you are a seasoned cook or just starting, there is something here for you. Dive in and discover the stories behind the grains.
Contact Us
We love hearing from our community—whether it is feedback, questions, or collaboration ideas. Our team is here to help you choose the right product, troubleshoot cooking challenges, or share your rice story. Reach out via email, phone, or social media—we’re always listening. We also welcome inquiries from retailers, chefs, and cultural organizations. Your voice helps us grow and serve better. Let us build something nourishing together. Because connection is at the heart of everything we do.
WHY CHOOSE US?
Premium Quality
Every grain we offer is carefully selected from trusted farms known for their consistency and care. We use advanced milling techniques that preserve the natural flavour, texture, and nutritional value of the rice. From harvest to packaging, our process is designed to maintain the purity and freshness of our products. Whether you are cooking for a celebration or a simple meal, our rice delivers dependable quality every time. We test rigorously to meet international standards while honouring local preferences. Our commitment to excellence ensures that what reaches your kitchen is nothing short of premium. Taste the difference that comes from generations of expertise and attention to detail.
Eco-Friendly Farming
We believe great rice starts with great soil—and that means protecting it. Our partnerships with local growers prioritize sustainable farming methods that reduce waste, conserve water, and support biodiversity. By choosing eco-conscious cultivation, we help preserve the environment for future generations. E also invest in training and resources that empower farmers to adopt greener practices. Our supply chain is designed to minimize carbon footprint while maximizing community impact. When you choose our rice, you are supporting a system that values both people and the planet’s nourishment with responsibility built in.
